DC Heroes in Marvel

As Jim said, the basic setting of Superman is that he is a superhero from another planet.

Superman looks exactly like a human but possesses natural abilities that far exceed those of ordinary people on Earth, which is why he is called Superman.

He also has a strong sense of justice and empathy, embodying the unity of divinity and humanity. In short, this character is very charismatic and is a typical superhero.

Judging by Jim's years of experience in the film industry, the plot of Superman's movie is full of storytelling potential. Even if it weren't released now, it could still explode in popularity. Not to mention, under these favorable conditions, the Superman movie has numerous promotional highlights.

Superheroes from aliens!

Focusing on just this one point in the marketing can generate immense public interest.

Moreover, in the setting, Superman is a key member of the Justice League and a comrade-in-arms of Batman!

Jim doesn't mind capitalizing on Batman's fame. After all, it's their own intellectual property.

"How many days will the promotion take?" Anton thought for a moment and asked, "Is the movie finished?"

"One week! It will only take one week to promote! We must catch this trend and be the first to take advantage," Jim said firmly. "Don't worry about the movie's quality. Quentin's excellent performance has raised the quality of the film."

"Well, do as you think. The company will fully support you."

Anton nodded. "The Superman movie is very important. It will affect the company's future film plans. It cannot fail."

"Don't worry." Jim was confident.

Before arriving at the company, he had already thought that Anton wouldn't reject his proposal. He had sorted out his plan in his mind and was ready to implement it once he got back.

Jim did not disappoint Anton.

That night, material about Superman was released by media outlets cooperating with DC.

Of course, the promotion from the Daily bugle was also indispensable.

On the official website of Daily Bugle, the name "Superman" quickly became the most talked-about subject on the forum dedicated to DC roles.

The trailer was clicked by countless people. [A superhero from an alien!]

The title hit people's hearts directly.

Combined with the ongoing sensation from the alien invasion, people couldn't suppress their curiosity and clicked on the trailer.

Including Eddie.

...

A man stood on a special spire and high tower, surveying the surroundings.

Explosions erupted all around him, with shockwaves and firelight spreading to the farthest reaches of the sky, as if the world was facing destruction.

"Farewell, son!"

As the camera turned, the man placed a baby into a spaceship. The woman beside him, likely his wife, had a sad expression as she stroked the baby's soft cheeks.

"Our hopes and dreams will accompany you on your long journey," the man said, giving his son the most sincere blessing.

"He will become an alien."

The woman spoke from the side, her voice filled with worry: "People will kill him."

"No," the man replied firmly. "People will respect him as a god."

The exchange ended.

The baby was placed in a baby pod, which floated toward the spaceship.

Boom!

In the next moment, the spacecraft shot into the sky, traveling through the universe, passing countless planets and meteorites, heading toward the blue Earth.

Behind them, the planet exploded.

The massive shockwave made no sound, but the energy surged and eventually calmed, as if nothing had happened.

At this moment, the camera pulled back to reveal the vastness of the universe. The planet, in comparison, was just a tiny speck of dust, insignificant in the grand expanse.

The camera switched to Earth.

A large hand opened the baby compartment and gently lifted the baby. "From today, you are my son."

A soft voice continued, "From now on, you will be Clark Kent."

...

The trailer is only 45 seconds long.

But Eddie has been deeply attracted.

As a loyal fan of DC, he is by no means just a sycophantic employee.

He has long understood Superman's story from the novels and comics released by DC. Now that he's seen the movie trailer, he wasn't surprised by the storyline.

What impressed him most was the special effects!

In this brief 45 seconds, the destruction of the planet, the launch of the spacecraft, and the setting of alien technology all gave him the feeling that the movie should be very exciting, promising a two-hour visual feast.

["Superman: Man of Steel", releasing next week—stay tuned.]

The trailer ends with this subtitle.

"Within less than a week of publicity, a total of five trailers have been prepared."

Eddie sighed with admiration.

Through the collaboration between Daily bugle and DC, a total of five trailers had been planned. 

However, due to time constraints, only one had been edited and released so far. Jim and others were still considering the rest.

Although Eddie doesn't know much about the film and television industry, as a reporter and editor-in-chief of a newspaper, he's a half insider. He knows how rushed this process is.

Especially with editing.

Five trailers might sound simple, but it's a bit tricky.

They need to be exciting enough to grab attention without revealing any important details.

"Everyone's a hard worker!"

Eddie sighed.

Nevertheless, his curiosity about tomorrow's trailer grew.

...

Downstairs, Anton also saw the trailer and was fairly satisfied with Jim's work.

To be honest, in order to catch the heat of the alien invasion, Jim had definitely gone all out.

In just one day, he had already coordinated with various media and formulated a comprehensive publicity plan.

It was clearly the right decision to bring Jim, an experienced producer, into the company. After the trailer was released, Anton checked the system to see the number of fans related to Superman.

[Superman Fan Value: 4.61 million]

This number is definitely not high, or even a bit low.

But considering that DC had only recently been established, Superman had no pre-existing fan base, and unlike Arrow or Batman, it didn't have widespread recognition, this number was still normal.

It's easy to imagine that after the movie's release, the fan value will surge.

Of course, even with an impressive growth rate, there's still a long way to go to reach the 100 million fan value needed to redeem Superman.

A journey of a thousand miles begins with a single step.

You have to take one bite at a time.

Anton never expected to reach the small goal of redeeming Superman all at once.

That's why he set a two-year deadline for himself.

As long as he can redeem Superman within two years, it will be considered a major success.

...

After the trailer was released, with all the attention on the alien invasion, the Superman movie definitely gained a lot of attention.

Although the promotion period was only one week, Jim maximized its impact. The promotional resources used in this short period helped many people learn about the Superman character and the upcoming movie.

Over the past few days, the fan value growth rate has been impressive.

By the day before the movie's release, it had reached nearly 6 million.

….

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