Tycoon of a car company

"Beep!"

"Beep!"

With the sound of the horn, a shining beacon of domestic goods officially rolled off the production line.

Prior to this, Nanshan Automobile had been referring to the NS1 as a code name internally.

From today onward, the "National Light" could officially be promoted to the public.

"Mr. Xiao, according to our production plan, after a month of ramping up, the factory's daily output will increase from thirty units to a thousand units. This will be enough for us to supply dealers."

The head of the production department, Dai Hanbiao, was quite honest today.

What everyone once thought was impossible has now become a reality. Anyone who doesn't recognize this will soon lose their position.

In a private company, the boss's word is law.

"We need to speed up the recruitment of workers. Currently, we only have one shift, but once we ramp up, we'll need two shifts, and later, possibly three shifts."

Since the future of the "National Light" was still uncertain, the launch ceremony was kept very simple.

In fact, it could be considered that there was no formal launch event.

Low-key manufacturing, high-profile selling.

"Rest assured, we have made plans for training workers with a system where experienced employees will train the new ones. Our ramp-up time is set long enough for the workers to adapt to their positions."

Producing cars is not about mass production right from the start. It requires a ramp-up process to avoid mistakes.

After all, assembling a car involves thousands of parts, and the production of these parts requires a process of quality improvement.

"Mr. Xiao, this 'National Light' looks completely different from any car on the market, but somehow, it feels very comfortable. Should we invite the general managers of the suppliers to visit and boost their confidence?"

Wang Fugui was clearly aware of the concerns among the suppliers.

After all, Nanshan Automobile's production targets were quite exaggerated.

"This can be arranged!"

Xiao Hui crossed his arms and stroked his chin, nodding.

"Mr. Xiao, since our car has rolled off the line today, should we start shooting the promotional video this afternoon?"

Secretary Ling Mengyu, who was responsible for arranging Xiao Hui's schedule, was feeling a bit anxious as the car had been launched, but the promotion work hadn't yet begun.

"No problem, let's start this afternoon."

Xiao Hui, with countless creative ideas running through his mind, was eager to show the world his power.

If the tiger doesn't roar, it's often mistaken for a sick cat.

...

"Did you hear that Nanshan Automobile's new car rolled off the line yesterday?"

Lu Weimin, the sales director of a rival company, asked as he walked into Chai Hang's office.

"Yes, I confirmed this morning that it indeed rolled off the line yesterday. I heard it's a microcar with many features missing."

"They didn't order ESP from us. So, who made the ESP for this car?"

Clearly, this was the issue Lu Weimin was most concerned about.

Although he didn't care much for Nanshan Automobile, he could not tolerate letting someone else have a piece of this "bone."

"There are only a few manufacturers that make ESP. They haven't had any new cooperation with Nanshan Automobile. I checked and heard that their car doesn't even have ESP."

Chai Hang reported cautiously on the information he had gathered.

He, too, was somewhat skeptical about this news.

"Are they really throwing caution to the wind after our fallout? Did they seriously not install ESP in their cars? But it wasn't just us that they had a falling out with."

Lu Weimin was incredulous that Nanshan Automobile's new car didn't have ESP.

"Um..." Chai Hang scratched his head and said, "From what I've gathered so far, the 'National Light' not only doesn't have ESP, but it also lacks ABS."

"What? It doesn't even have ABS?"

"Yes, and I also heard that their power windows are manual, a technology that hasn't been used in over ten years. They've actually brought it back."

Chai Hang was starting to doubt whether the information he'd received was true.

"Nanshan Automobile is digging its own grave. Who would buy a car like this? I heard their sales target is an absurd thirty thousand units per month."

In Lu Weimin's eyes, Nanshan Automobile was clearly on the brink of bankruptcy.

"The 'National Light' has rolled off the line, and it will be officially launched soon. The market will teach them a lesson."

Although Chai Hang felt a faint unease in his heart, he certainly didn't show it in front of Lu Weimin.

He wouldn't dare say that with such low configurations, the price of the "National Light" might also be record-breaking low.

What if people who can't afford expensive cars all rush to buy the "National Light" instead?

...

"Mr. Xiao, the video shot over the past few days has been roughly edited. Should we not work with a TV station to air it?"

Zheng Zhihua came to Xiao Hui's office once again.

Although the edited video wasn't quite the advertisement masterpiece he had expected and the theme was very different from what he had imagined, at least the "National Light" had made its debut.

So, if they could convince Xiao Hui to air it on TV, it would be a form of advertising.

"We will air it, but not on TV."

"Huh? If the video isn't going on TV, where will we air it?"

"Online."

"Online? But the fees for those portal websites aren't cheap."

"Who said we're going to use portal websites? I've already said I'm not spending money on advertisements."

Xiao Hui gave Zheng Zhihua a calm glance.

He had his own full plan for promoting the "National Light."

"Then... where exactly are we airing it?"

Zheng Zhihua was no longer calm.

"Video websites! You know how several video websites have been established this year, right? The hottest one is DiGua.com. It has a lot of traffic now. I've arranged for someone to register an account, and we'll upload the video there today. At the same time, other promotional plans will also begin."

"Video websites? But those sites either host pirated shows or poorly made user videos. Are our promotional ads really suitable for such a platform?"

Zheng Zhihua was someone who valued a refined lifestyle.

He preferred high-quality content.

Sites like DiGua.com were far from his taste.

Even on portal websites, he mostly watched the automotive, finance, and news channels.

It made him feel more sophisticated.

"Whether it's suitable or not, we'll know the results once it's launched."

Sometimes, endlessly explaining things doesn't help.

In the end, results are what matter most.